Fenty Beauty: The new cosmetics line that we're all desperate to try

It’s not even been a week since it dropped, but Rihanna’s new makeup line Fenty Beauty has already got the world talking.

After last Thursday’s launch, the line is already gaining momentum as the next major cult brand, earning its acclaim through innovation, rather than just Rihanna’s celebrity profile.

While RiRi is not the first celebrity to launch their own makeup range, it’s fair to say that hers is one of the first to seem genuinely consumer-driven.

Her Fenty Beauty collection offers seven new cosmetics products, alongside seven corresponding compact beauty tools.

For such a high-profile launch, this may seem like quite a small collection, but let me draw your attention to how vast this collection really is.

Her ‘PRO FILT’R’ foundation is available in 40 different shades, an achievement only matched by a handful of other cosmetics companies. Combined with another 30 shades of concealing, highlighting and contouring sticks, the selection truly caters to a global market.

The range completely orientates itself around skin-tone, and while some were quick to criticise the line for its lack of lip and eye products, let’s not overlook what Rihanna and her team have actually brought to the market: Inclusivity, diversity in practice, and a positive platform to spread it from.

It’s no secret that the makeup industry still frequently excludes a huge number of potential consumers through their lack of diversity. While it’s easy to whittle this down to poor market research and a needless loss of revenue, the businesses aren’t really the ones suffering.

In a statement on her website, Rihanna advocated the creative freedom of makeup. While she mainly focussed on the message of not feeling pressured to wear it, her brand is among the first to enable those once alienated to actually have the choice to, rather than settling for sub-standard compromises.

While the steep price range can introduce a whole new argument about inclusivity and consumer access, it undoubtedly remains a huge step in the right direction.

With the website already flooding with reviews regarding her products as “their new daily go-to’s”, let’s hope the rest of the industry follows suit.

Shop the whole Fenty Beauty range here!

Written by Rebecca